On March 11th from 5 to 6:30 p.m. in SSMS 2135, Dongguk University media and communication professor Ha Sung Hwang will give a lecture titled “I’m Happy Because of BTS: Exploring Emotional Attachment Between BTS and ARMY's”. She will discuss the key factors contributing to BTS’s success as the biggest K-pop group and the group’s impact on the lives of their fanbase.